Over 12,000 Fabergé supporters have helped a charity event claim the Guinness World Records title for the most entrants in an egg hunt competition, as part of World Record London. Entrants in ‘The Fabergé Big Egg Hunt’, raising money for charities Action for Children and Elephant Family, have been tracking down over 200 giant eggs hidden throughout London, for the past six weeks. To enter the Guinness World Records attempt, the 12,773 entrants located unique SMS keywords displayed on each of the eggs and texted the keyword to a dedicated text number. The eggs, designed by some of the world’s leading artists, architects, jewellers and designers from Mulberry, to Sir Ridley Scott, Zaha Hadid, Diane Von Furstenberg, Marc Quinn, Bruce Oldfield, Theo Fennell, William Curley, Bompas and Parr and Polly Morgan, have been on display in Covent Garden during Easter 2012.
Find out more about The Fabergé Big Egg Hunt.
Watch the making of Marc Quinn’s giant egg.
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