Fabergé unveils this season a witty new strap line alongside its "Devotion Rings" with a tongue-in-cheek reference to the long-standing tagline deployed in the diamond industry. The campaign focuses on product visuals, featuring exceptional precious coloured gemstones with the tagline “FOREVER. AND EVER.” With emeralds, rubies and sapphires having seen a significant increase in demand over the recent years, nothing says luxury or individuality like the Fabergé Devotion collection.
In all product advertising two tag lines are used. "THE ART OF COLOUR" references Fabergé's past and its founder, Peter Carl's Fabergé's appetite for colour in all its forms, whilst "OUR HERITAGE. YOUR LEGACY" wraps up the value of the brand's history, highlighting the joy it will bring for generations to come.
Fabergé collections are available online or in the international boutiques.
