Gemfields, a leading supplier of responsibly sourced coloured gemstones, proudly unveiled their ‘Ruby Inspired Stories’ campaign, in London on 22nd June 2016. The campaign is formed of a triptych of films featuring up-and-coming global female talent, each exploring the hidden meaning behind these captivating gemstones.
A long-established part of myth and tradition, and true to Gemfields’ core belief that there is ‘A Story in Every Gemstone’, rubies are said to represent passion, protection and prosperity.
Exploring the meaning of these three motifs in a contemporary world, the films celebrate the passion, vibrancy, and generosity of spirit possessed by women today. Offering a compelling glimpse of a pivotal moment in three women’s lives, the short films each follow an individual storyline, creating a collective picture of life as a modern woman in today’s world.
The first of the three films, featuring actress Sophie Cookson, illustrates passion represented by exquisite Fabergé ruby rings, impeccably detailed with a fluted 18 karat rose gold setting, an age-old technique championed by Peter Carl Fabergé. Fabergé’s vivid gemstones are chosen for their exquisite colour, cut, clarity and character. These precious jewels resonate strongly in the hearts of women, as each unique coloured gem tells a different story.
Fabergé collections are available online or in the international boutiques.
