1964 - 1989
Samuel Rubin sold Fabergé Inc to George Barrie’s cosmetic company Rayette for US$26 million. The combined company was called Rayette-Fabergé Inc. In 1971 the company’s name reverted to Fabergé Inc. in 1984 Fabergé Inc was sold for US$180 million, three years later Fabergé Inc acquired Elizabeth Arden for US$700 million.
In 1989 Unilever bought Fabergé Inc (including Elizabeth Arden) for US$1.55 billion. Noting that Sam Rubin had registered the name for jewellery in 1946, it registered the Fabergé name as a trademark across a wide range of merchandise internationally and granted licenses to third parties to produce a wide range of products under the Fabergé name. Additionally it changed the name of a subsidiary from Lever Brothers Limited to Lever Fabergé Limited, meaning that the name associated with Imperial Eggs appeared on a domestic cleaning range for use in lavatories, blocked drains, cleaning kitchen and bathrooms as well as washing machines.